Rows of Primitivo on red soil in contrada Liponti

The Primitivo born here, in 1799.

A single wine from one hectare of red soil, in the vineyard where Primitivo got its name.

Nascì ddò, in the Gioia del Colle dialect:

born here.

The wine's name tells its origin: Primitivo was born in this vineyard and, after more than a century, has returned to the land that gave rise to it.

The story is in the name

In the late 18th century the Primicerio of Gioia del Colle, the canon Don Francesco Filippo Indellicati, noticed that among the vines grown haphazardly there was one that ripened before the others. He selected it and called it primativo.

The one best suited to the red soils, giving an early, abundant and excellent crop.

With its cuttings he planted eight vineyard plots here, in contrada Liponti: the first documented Primitivo vineyard. Since 2004 a stone stele has marked the spot.

Read the full story

The Primicerio's stele in contrada Liponti

From 1799 to today

1799The Primicerio Indellicati plants the first vineyard and coins the name Primitivo.
1890-1940Phylloxera destroys the vineyards. All trace of the vineyard is lost.
1910Vincenzo Benagiano (1884-1980) buys the land.
1950Vincenzo himself plants a new vineyard.
1970The land passes to Felicia Benagiano and is left abandoned.
2008The land passes to Vincenzo Benagiano.
2010Vincenzo replants Primitivo with certified rooted cuttings.
2018The estate passes to his daughter Stefania.
2019Vigna Liponti is born, and with it Nascìddò.